'Yes' is the word on the 'World's No Tobacco Day'. Millions die across the globe due to the ill-effects of tobacco, including cancer, heart attacks, angina, high blood pressure, cerebrovascular accidents, cerebral arteriosclerosis and chronic respiratory diseases, chronic bronchitis.
It has also the capacity to produce impotence in males, lack of sperm counts, infertility in females and still births in pregnant mothers. Tobacco kills 10-15 lakh persons annually in India (more than TB, HIV/AIDS, malaria combined) 2,500 deaths daily. It causes 50 percent of cancers in men and 25 percent in women. India has got the highest incidence of oral cancer and other head and neck cancers in the world.
In our nation, India, we have acts like Smoking Ban Act etc. which are in full effect but unfortunately it is not widely observed. Now's the time to say a 'Yes' to 'No Tobacco'. On the eve of World No Tobacco Day, the people of Kerala received a gift in the form of 'Pan Masala Ban'. This is what's really needed. Although no one can guarantee about the effective implementation of the ban but one can definitely hope that it will act as a deterrent to tobacco consumers. It's also important from the point of view of the next generations.
So the question is why only Kerala? Is it the only state in the nation that's responsible enough to push for such moves? Are others fool? Well, the problem lies in the attitude of the governments ruling the states. If they decide to act against such menace then it won't be such a huge problem as it is today. Moreover, the people also need to act a bit responsibly. If they can't do it for the society as a whole then they can at least try to change for their kids. It's not impossible. Where there's a will there is a way!
So what exactly the 'World No Tobacco Day'?
World No Tobacco Day (WNTD) is observed around the world every year on May 31. It is meant to encourage a 24-hour period of abstinence from all forms of tobacco consumption across the globe. The day is further intended to draw global attention to the widespread prevalence of tobacco use and to negative health effects, which currently lead to 5.4 million deaths worldwide annually. The member states of the World Health Organization (WHO) created World No Tobacco Day in 1987. In the past twenty years, the day has been met with both enthusiasm and resistance across the globe from governments, public health organizations, smokers, growers, and the tobacco industry.
A WHO initiative!
World No Tobacco Day is one of many other world health awareness days throughout the year organized by the WHO, including World Mental Health Day, World AIDS Day, and World Blood Donor Day, among others.
- In 1987, the World Health organization of the WHO passed Resolution WHA40.38, calling for April 7, 1988 to be "a world no-smoking day". April 7, 1988 was the 40th anniversary of the WHO. The objective of the day was to urge tobacco users worldwide to abstain from using tobacco products for 24 hours, an action they hoped would provide assistance for those trying to quit.
- In 1988, Resolution WHA42.19 was passed by the World Health Assembly, calling for the celebration of World No Tobacco Day, every year on May 31. Since then, the WHO has supported World No Tobacco Day every year, linking each year to a different tobacco-related theme.
- In 1998, the WHO established the Tobacco Free Initiative (TFI), an attempt to focus international resources and attention on the global health issue of tobacco. The initiative provides assistance for creating global public health policy, encourages mobilization across societies, and supports the World Health Organization Framework Convention on Tobacco Control (FCTC). The WHO FCTC is a global public health treaty adopted in 2003 by countries across the globe as an agreement to implement policies that work towards tobacco cessation.
- In 2008, on the eve of the World No Tobacco Day the WHO called for a worldwide ban on all tobacco advertising, promotion, and sponsorship. The theme of that year’s day was Tobacco-free youth; therefore, this initiative was especially meant to target advertising efforts aimed at youth. According to the WHO, the tobacco industry must replace older quitting or dying smokers with younger consumers. Because of this, marketing strategies are commonly observed in places that will attract youth such as movies, the Internet, billboards, and magazines. Studies have shown that the more youth are exposed to tobacco advertising, the more likely they are to smoke.

Each year, the WHO selects a theme for the day in order to create a more unified global message for WNTD. This theme then becomes the central component of the WHO’s tobacco-related agenda for the following year. The WHO oversees the creation and distribution of publicity materials related to the theme, including brochures, fliers, posters, websites, and press releases. In 2008 for the theme Tobacco-free youth, Youtube videos were created as a part of the WNTD awareness campaign, and podcasts were first used in 2009.
In many of its WNTD themes and related publicity-materials, the WHO emphasizes the idea of “truth.” Theme titles such as “Tobacco kills, don’t be duped” (2000) and “Tobacco: deadly in any form or disguise” (2006) indicate a WHO belief that individuals may be misled or confused about the true nature of tobacco; the rationale for the 2000 and 2008 WNTD themes identify the marketing strategies and “illusions” created by the tobacco industry as a primary source of this confusion. The WHO’s WNTD materials present an alternate understanding of the “facts” as seen from a global public health perspective. WNTD publicity materials provide an “official” interpretation of the most up-to-date tobacco-related research and statistics and provide a common ground from which to formulate anti-tobacco arguments around the world.
So, let's all join hands to fight this menace and make our nation a better one! Jai Hind.